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We’ve been making basics from the start — the best possible tees, hoodies and sweatpants.
The whole point was to set our own standard for perfection and just keep getting better, and that’s still the simplest statement of what we’re about.
Introducing the Black Drop: new premium cotton blends, with an unmatched fusion of modern style, technical innovation and lasting comfort, in one classic color (which also happens to be our best-seller).
The Black Half-Zip has a longer, less boxy fit (Jon’s favorite) for a look that's casual but still stands out. Its zipper has our logo on the puller, plus a sleek nylon overlay for a cleaner, more sophisticated look (no metal teeth showing).
Jon added our definition on one side of the hood, along the trim, and our rubber logo on the back is bigger for this edition, injection printed in your choice of black on black, or white on black.
Sometimes simple is the boldest way to go.