What is this brand all about?
C'est normal is not a typical name for a clothing brand. It is far more a statement challenging you to think about what you believe to be "normal".
In the dictionary it says:
normal - Conforming to a standard; usual, typical, or expected.
We think that "normal" is an inner truth we create, shaped by the experiences we made in our lives. Different from everybody else's. It defines our horizon and what we believe to be possible.
This brand challenges you to re-think what is possible, ask the questions you want to ask and never let anybody else shape your inner truth. Normal can be a limitation, but depending on how you define your normal it can also be a goal worth pursuing.
Every single product of C'est normal is designed to be somehow special. Our T-shirts don't have a seam, the Hoodies have zippers sewn on the outside and every product is sent in a 20 foot container.
We refuse to conform to a standard, produce something typical or do the expected.
We want to do it the C'est normal way!