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In a word, the French Riviera is all about escape — an iconic destination with no official boundary, that’s been luring pleasure seekers to its shimmering coastline for centuries.
It's also Benni's home turf, and the inspiration for our new French Riviera Club capsule collection, made for living and loving every last second of summer.
Introducing Les Socks, the first pair we've ever made! Benni loves "those kind of old school socks that are so cool looking and comfortable," so he designed these in two classic colors that go with everything, especially Le Swimshorts. Welcome to the club!